Aug 24, 2021
In today’s episode we’re talking about Apple’s upcoming Mail Privacy Protection feature and how it’s going to impact email marketing. This feature prevents email marketers from using invisible pixels, which determines who has opened your email, for recipients who use Apple’s Mail app, whether that's for iPhone, iPad, Mac computers, or Apple Watch. So what this means for email marketers, is that your email open rates will become unreliable. Listen and find out more.