Mar 31, 2020

In today's episode, we’ll discuss gated content to your website. Gated content is the content information that’s on your website that requires someone to sign up or take some other action before they can actually view it.

Mar 24, 2020

In today's episode, we’re going to talk about the importance of answering the questions your audience has. But how do you know what they are searching for? This is where keyword research comes into play, and Google has a free tool called Google Keyword Planner that lets you explore search trends and the keywords that...

Mar 17, 2020

We’ve talked previously about the prevalence of no click searches, where people find the answers right in search, and in today's episode, we’re talking about a case study on getting a featured snippet in Google search results, and some common sense principles in order to get you more visibility on the web.

Mar 10, 2020

In today's episode, we’re going to share a resource from LinkedIn on LinkedIn company pages. LinkedIn has put together a guide called The Pages Playbook. If you aren't familiar with LinkedIn company pages, this playbook covers the basics of how to create and manage your pages, add administrators, and walks you through...

Mar 3, 2020

In today's episode, we’re talking about a recent report from Adobe on social media engagement. Social media posts with video get 48% more views than those with just images and text. Are you creating video as part of your content strategy?