Jun 29, 2021

In today’s episode we’re talking about what you tell people. We often hear that you don't know what to say, what to put on your website, social media, or in your email marketing. Providing relevant and useful information online gives your current and potential customers a great experience. Listen for some great...

Jun 22, 2021

Knowing your ideal client is one of the marketing foundations that leads to better results. In today’s episode we’re talking about how to best reach your ideal customer. One way of identifying who this person is is to create a Buyer Persona, or a profile of that customer. Buyer personas describe traits like age,...

Jun 16, 2021

In today’s episode we’re talking about online shopping, and how the pandemic has quickly changed the digital transformation of retail. Lockdowns forced businesses to change and experiment with services like curbside pickup; same-day home delivery; and buy online, pick up in-store. Let’s look at what’s changed.

Jun 8, 2021

In today’s Tech News Tuesday episode we’re talking about using captions on your Instagram videos. It's a new "captions sticker" feature for use with Instagram Stories and Reels. It's going to make it easier for users who are hard of hearing or deaf, but it also offers a way for users to watch videos without sound,...

Jun 1, 2021

In today’s episode we’re talking about your website, and specifically how duplicate web content on your site affects you in search. Google algorithms will sometimes ignore duplicated content all together, or may show only one version in search results. For pages that are similar, but not exactly duplicates, search...