Feb 11, 2020
We talked about the importance of the buyer's journey earlier this year, and understanding where people are in the process. In today's episode, we’re talking about an article from Duct Tape Marketing entitled “How Mobile Has Impacted the Customer Journey.”
When making a purchase, people typically go through a process - know, like, trust, try, buy, and then repeat purchase. So how does mobile impact each of these stages?